1) HubSpot
HubSpot is a one-stop solution for sales and marketing. It has all the tools available to help your business grow. It helps different teams work together on a single platform. The teams can work together by producing content, sharing leads and tracking them through different funnels. Sales and marketers can easily share the content on different social media sites and mediums. The marketing hub enables users to trail their progress and observe website traffic sources to plan strategies accordingly. HubSpot allows you to automate emails and workflows. They can also use it to track data in order to increase traffic and calculate conversion rates. Sales at HubSpot are made easier and efficient by HubSpot’s Sales Professional. This is a tool that sales teams can use to do email marketing and much more. There are tools available like messages that help you connect with people easily. HubSpot has different pricing models from the “Starter to Enterprise” Starter is most suitable for small or newly established businesses as there are limited tools and resources available for this model. For enterprise there are several more advanced tools available along with premium resources. Thus, enterprise model is costlier.
2) Pardot
Pardot brings you a similar platform as HubSpot but it has a more focused approach towards marketing automation and new creative marketing strategies. According to its website it is built on world’s number one CRM platform. Due to its ownership by CRM leader and Salesforce you will be armed with specialized tools for improvement of sales, maximizing ROI and reporting.
Pardot is mostly designed for medium sized companies to giants of the field. It is also priced keeping this in mind. It is a bit on the pricy side as it caters to large businesses who can afford it. Those who are running small businesses will not be able to afford it. Pardot is specifically designed for B2B businesses rather than B2C businesses. Paradot also offers several variants of reporting that enables marketers to measure website traffic and other particularities that will help them judge the quantitative data to strategize future moves.
3) ClearVoice
ClearVoice is also a great platform to help with traffic conversion. It is also known as the bet platform to create content. It offers a wide range of tools for creation of content, management and the boost of traffic. It also provides a number of resources to its users for marketing and boosting of ROI. These tools are very helpful to increase website traffic and calculate conversion rates. As per their website their most popular features include:
- Freelancer Matching
In this feature ClearVoice allows you to get in touch with the best freelancers according to your need. There is a large number of freelancers ready to be matched.
- Automated Content Workflow
With this feature you can keep track of all your activity and even take screenshots of store the progress you have made. It will also keep you updated about all the upcoming tasks you have to do and view the calendar of your work progress.
- Dynamic Editorial Calendar
This is a great feature that will take away load from your shoulders. You won’t have to remember each freelancer’s payment. This feature will automatically send out the payments.
They also have different specific features for management and collaboration. For management their tools include:
- Team And Client Management
This tool helps the managers to manage all the teams in a single place. They don’t have to connect with them using any other medium; they can easily do it on the same platform.
- Integrated Publishing
With the help of ClearVoice you can easily publish your work wherever you please without any hassle.
For collaboration they have designed great tools such as:
- In-App Messaging
This feature enables you to direct message people rather than going through the hassle of opening your email account and typing emails.
- Collaborative Editing
For those freelance writers who are offering Editing Services Online, with the help of this feature multiple people can read the content and leave comments for further editing.
- Campaigns And Guidelines
Using ClearVoice you can make new campaigns for each project. You can add different guidelines, content and all the other particularities of the project.
All these tools will help you convert your website traffic and increase it exponentially.
4) Moz
Moz has made it on this list because of its premium focus on traffic conversion. They have designed several services to help you along with writing different blog posts to introduce you to different concepts such as SEO and it further explains to you in-dept.
Moz specializes in SEO, it has many tools specific to keywords and enhancement of traffic using SEO. Their tools help you with keyword research, ranking of keywords and site crawling or page optimization. As SEO is the most popular way to increase the reach of your content, these tools are a great help. With the help of them you get your site ranked on Google, gain a lot of readers and audience to increase the traffic. Other than just providing tools, they are also taking part in the teaching of SEO. They even provide with you an SEO certificate on completing a course. Moz offers free SEO tools that include:
- Target Key Words to find the best one for your sites.
- Track your site’s link profile and compare with others
- Find important page metrics of different pages.
Other than the free tools Moz also offers Moz Pro & Moz Local that have free trials for 30 days then you have to pay. Team leaders can take advantage of Moz and use its features to train their entire teams for SEO. This brings in a lot of traffic and helps you convert your traffic.
5) OptinMonster
OptinMonster is home to a complete package o0f resources and tools that can alleviate traffic on your website. OptinMonster works in three steps.
Step #1
This helps you create an attractive outlook. There are several templates available that you can choose on your own. You can even customize the template you choose and add or delete certain elements or columns.
Step #2
Target the right audience. This tool helps you choose the audience that can view your offer. Focusing on a target audience will help you save time and engage more people.
Step #3
You will get the statistics of your engagement and lead. Look at the stats and work to improve them. You can focus in on the details and see where the lacking is.
Other than the three steps there are a number of tools available at the user’s disposal that will help them greatly such as optimization tool. This tool helps users market their work and generate more traffic and improve the conversion rates. It further offers tools such as Two-Step Optins. This helps you convert different links and images into its own optin links. This has proven to be a great source of increase traffic conversions.
Use these tools to increase your traffic and business. There are several different tools available that will of great service to emerging businesses and can increase their website traffic.
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