For anyone to say that planning your digital marketing strategy is an easy task would be a gross misstatement. An industry that is evolving at an ever-increasing pace cannot be predicted easily, and any attempts to do so would require massive forethought and analyses. Planning to do so by hand, with pen and a piece of paper would simply be a waste of time. As any industry progresses, the tools and instruments needed to measure its efficacy need to be updated continuously to catch up with novel technologies. Therefore, not keeping pace with the times and wanting to succeed in this industry is merely impossible.
Any marketer and blogger out there would agree with the fact that unless your message and content aren’t reaching its intended audience, you are just wasting your time. Whatever your strategies and tactics maybe, they need to be focused as precisely on your audience as possible, and also be welcoming enough for those outside the circle. In an ideal situation, your marketing strategy needs to be tuned so that your intended audience is drawn in, and new prospects are subsequently converted.
To help you out, we have assembled some of the best tools available online for marketers and bloggers alike.
1. Writing tools
One of the latest and most significant writing tools, Grammarly is a fantastic tool that makes it extremely easy for you to write quality content for your website, blogs, and social media accounts. Grammarly is essentially a spelling checker, with a host of tools up its sleeve geared to make your content stand out. When it comes to using a tool, this app is as easy as it gets. All you have to do is enter your text into the box, and watch as the app gets to work. You will be able to see all of the errors and inconsistencies in the task at hand and correct them promptly. The final outcome would be something that looks straight from the desks of Professional Book Editing Services.
You might be cognizant of the frustration of keeping a notepad handy. If you are browsing through your social media feed or the news, there is a chance that you might come across something that piques your interest. Writing content is nearly impossible without inspiration, and having some pointers to base your articles on is a godsend in times of creative blocks. For that, you can use Curata to gather content that interests you into one neat platform. Some of the features include bookmarking websites, assess keywords, collect graphics, and much more.
2. Analytics tools
Kissmetrics is among the most used analytics tools available online, and that is for a good reason. In terms of functionality alone, this application features a host of measurement tools and metrics that greatly simplifies analysis. You need to know which kinds of content work the best so that you avoid filling your website with useless articles. Your website and blog need to be focused on building a reputation, and by posting the best content, you can make sure that your visitors will have a reason to stay on board, and new visitors will make the switch.
This one is quite different from the previous one, although it is just as useful. Unlike Kissmetrics, which provides data on how visitors to your site behave, Crazy Egg allows you to see the places visitors click and scroll to. Now, you might be thinking that what use a heatmap tool has in terms of analytics, but hear us out. If you know exactly which links and images are being clicked on your website, you can see which parts of the site generate the most traffic. Similarly, the amount of times someone has scrolled down an article is a good indicator of how interesting it is.
3. Social media tools
If you have been in the marketing and blogging scene for even a brief time, you would have come across the effectiveness of Buffer as a service. As a simplification, Buffer is a social media sharing tool that allows you to manage all your social media accounts from one place. At the same time, you can also manage the content being posted to these websites from one place as well. The cool part is that Buffer comes equipped with a calendar and browser extension, that allows you to schedule content and gather it while surfing the web.
Compared to the previous tool, Hootsuite is essentially the same thing along with a couple of differences. Now, we do not want to add to any confusion, but these tools are best in their own regards. In short, the features and functionality of Hootsuite are far stronger. For instance, the features offered here are scalable, as well as improvable as they have more headroom. Additionally, the ability to handle more accounts at the same time is also a great thing to have. The greater set of features does make this the ideal choice if you are going to be working in teams, but try both of these out and see what works best for you.
4. Promotional tools
There is a good chance that while browsing through a blog, you might’ve come across a box titled somewhere along the lines of “related posts”. This box might have some images and text imposed on it and usually directs you to another post that addresses the same topic. Essentially, you can advertise your blogs on other websites, and the best part is that these ads look sleek and blend right in. This means that you can advertise on your site as well, and not have to deal with ads that stick out like a sore thumb. Overall, this form of advertising is as effective as it is unique.
You know how every successful business also tends to have pretty good relations with its competitors. These relations are necessary to maintain a dominant position in any industry, and Traackr makes that possible for content marketers and bloggers too. Using this tool, you can now stay in touch with influencers in your field and network with them on a solid platform. This also enables interaction and allows you to see how they work and implement your learnings in your work.
5. Organization tools
One of the best platforms for cloud storage, Google Drive is an excellent place to backup and store your files for future access. Being a content marketer, there is nothing more important than your data, which has amassed over your career. Although it might seem more reasonable to store data in an external hard drive, physical storage has one big downside as compared to online storage, which is accessibility. If you are a blogger who frequently travels around, you might want to store your files on a cloud server, as that is far better than lugging around bulky hard drives.
If you hope to be a successful marketer and blogger, you need to plan for way more than just a few days. There needs to be a place that helps you see how often and how much you are posting your content. In the same light, knowing the context of those posts and planning for future topics is also possible if you have a well-maintained calendar. If you use WordPress to post content, this is an absolute necessity to get your timing in order.